why crossover
Crossover Meats: Balancing Delicious Meat with Sustainability
At Crossover Meats, we believe that we can have our meat and eat it too, while being mindful of the impact it has on the environment. Our goal is to provide consumers with a sustainable alternative to traditional meat products that is not only delicious and affordable, but also better for the planet. We believe that incorporating all-natural chicken protein in our products, without the use of any harmful additives or GMOs, is the key to achieving this balance.
We understand the significance of meat in our lives and the role it plays in our culture, which is why we are passionate about finding a better way to produce it. With the global demand for meat on the rise, it's more important than ever to find a sustainable solution that can keep up with this demand, while also being mindful of its impact on the environment. That's why we're committed to being the leading producer of ground meat in the world, while always striving to reduce the land, water, and CO2 impact of our products.
We are proud to be a company that is driven by a passion for making a positive impact on the world.
Our commitment to sustainability is at the core of everything we do, and we believe that it is possible to make delicious, affordable meat products that are better for our planet and our health. So join us on this journey towards a more sustainable future, and let's make every meal count.
LET'S TALK ABOUT LAND
A lot of the land in the world is used for farming. Most of it is used for raising animals like cows, pigs, and sheep, but only a small part is used for growing crops for us to eat. Beef takes up the most land - 28 times more than chicken! To keep up with the world's demand for meat, we need more land and water.
This is bad for the planet.
To use less land and water, we could eat less meat... or try alternatives like lab-grown meat, or plant-based food, but that's not easy for everyone, and requires a ton of behavior change!
That's why we came up with a third option - eating chicken, which takes up less land.
LET'S TALK ABOUT WATER TOO
Most of the Earth is covered in water, but only a small part is fresh and drinkable. A lot of this water is used for livestock. It takes a lot of water to produce meat, especially beef.
We need to find a better way to eat meat if we want to keep the Earth's water supply safe.
Chickens use a lot less water to produce meat compared to cows. If everyone ate more chicken instead of beef, we could save a lot of water.
Enter Crossover Burgers!